1.

Record Nr.

UNINA9910298173803321

Autore

Santamarina-Campos Virginia

Titolo

Drones and the Creative Industry [[electronic resource] ] : Innovative Strategies for European SMEs / / edited by Virginia Santamarina-Campos, Marival Segarra-Oña

Pubbl/distr/stampa

Cham, : Springer Nature, 2018

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018

ISBN

3-319-95261-7

Edizione

[1st ed. 2018.]

Descrizione fisica

1 online resource (X, 161 p. 58 illus., 53 illus. in color.)

Disciplina

658.514

Soggetti

Management

Industrial management

Digital media

Small business

Motion pictures

Culture—Economic aspects

Innovation/Technology Management

Digital/New Media

Small Business

Film/TV Industry

Cultural Economics

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Introduction to Drones & Technology Applied to the Creative Industry. AiRT Project: An Overview of the Main Results and Actions -- The Economic Impact of the Creative Industry in the European Union -- Creative Industries’ Needs: A Latent Demand -- Financing Tech-Transfer and Innovation: An Application to the Creative Industries -- Successful Cases of the Use of Innovative Tools & Technology in the Creative Industries Field -- Storyboarding as a Means of Requirements Elicitation and User Interface Design: An Application to the Drones’ Industry -- Usability and Experience of the Creative Industries through



Heuristic Evaluation of Flight Software for Mapping and Photogrammetry with Drones -- How a Cutting-Edge Technology Can Benefit the Creative Industries: The Positioning System at Work -- Indoor Drones for the Creative Industries: Distinctive Features/Opportunities in Safety Navigation -- The Relationship of the Industry with the Public Administration: Best Practices on Co-regulation for Training -- Innovative Strategies for the European SMEs. AiRT Project Main Remarks.

Sommario/riassunto

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.