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Record Nr. |
UNINA9910255305003321 |
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Autore |
Yates Heather E |
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Titolo |
The Politics of Emotions, Candidates, and Choices [[electronic resource] /] / by Heather E. Yates |
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Pubbl/distr/stampa |
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New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Pivot, , 2016 |
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ISBN |
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Edizione |
[1st ed. 2016.] |
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Descrizione fisica |
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1 online resource (148 p.) |
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Disciplina |
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Soggetti |
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Elections |
United States—Politics and government |
Democracy |
Electoral Politics |
US Politics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction Vindicating the Emotional Citizen -- Chapter 1 The Marketplace of Emotions -- Chapter 2 Mission Accomplished-The Reelection of George W. Bush -- Chapter 3 The New Politics of Hope and Change -- Chapter 4 Renewed Awareness: perspectives on gender and race -- Chapter 5 Hope is a Renewable Resource -- Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead -- Bibliography. . |
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Sommario/riassunto |
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This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters’ perceptions of electoral choices and a candidate’s image. Controlling for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters’ emotional responses and issue appraisals, the author illustrates specific contexts where |
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