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1. |
Record Nr. |
UNINA9910823819303321 |
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Autore |
Brake Mark |
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Titolo |
Alien life imagined : communicating the science and culture of Astrobiology / / Mark Brake [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2013 |
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ISBN |
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1-107-23304-6 |
1-139-85347-3 |
1-139-84438-5 |
1-139-01869-8 |
1-139-83964-0 |
1-139-84552-7 |
1-139-84202-1 |
1-283-83616-5 |
1-139-84083-5 |
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Descrizione fisica |
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1 online resource (276 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Unidentified flying object literature |
Unidentified flying objects |
Voyages, Imaginary |
Life on other planets |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Kosmos : aliens in ancient Greece : Kosmos / Mark Brake -- The world turned upside down : Copernicanism and the voyages of discovery : voyages / Mark Brake -- In Newton's train : pluralism and the system of the world : Newton's train / Mark Brake -- Extraterrestrials in the early machine age / Mark Brake -- After Darwin : the War of the worlds : Darwin--WOTW / Mark Brake -- Einstein's sky : life in the new universe : Einstein's sky / Mark Brake -- Ever since SETI : astrobiology in the Space Age / Mark Brake. |
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Sommario/riassunto |
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One day, astrobiologists could make the most fantastic discovery of all time: the detection of complex extraterrestrial life. As space agencies continue to search for life in our Universe, fundamental questions are |
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raised: are we awake to the revolutionary effects on human science, society and culture that alien contact will bring? And how is it possible to imagine the unknown? In this book, Mark Brake tells the compelling story of how the portrayal of extraterrestrial life has developed over the last two and a half thousand years. Taking examples from the history of science, philosophy, film and fiction, he showcases how scholars, scientists, film-makers and writers have devoted their energies to imagining life beyond this Earth. From Newton to Kubrick, and Lucian to H. G. Wells, this is a fascinating account for anyone interested in the extraterrestrial life debate, from general readers to amateur astronomers and undergraduate students studying astrobiology. |
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2. |
Record Nr. |
UNINA9910255029203321 |
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Titolo |
Consumer Perception of Product Risks and Benefits / / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XXIV, 596 p. 55 illus., 23 illus. in color.) |
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Disciplina |
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Soggetti |
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Economics - Psychological aspects |
Public health |
Clinical health psychology |
Marketing research |
Psychology—Methodology |
Psychometrics |
Statistics |
Behavioral/Experimental Economics |
Public Health |
Health Psychology |
Market Research/Competitive Intelligence |
Psychological Methods/Evaluation |
Statistics for Social Sciences, Humanities, Law |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility. . |
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Sommario/riassunto |
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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. . |
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