The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies / / edited by Andreas Meier, Edy Portmann, Kilian Stoffel, Luis Terán

• Record Nr.: UNINA9910254924403321
• Pubbl/distr/stampa: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• ISBN: 3-319-54048-3
• Edizione: [1st ed. 2017.]
• Descrizione fisica: 1 online resource (XII, 103 p. 35 illus.)
• Collana: Fuzzy Management Methods, , 2196-4130
• Disciplina: 658.4038
• Soggetti: Management information systems; E-business; Electronic commerce; E-commerce; Data mining; Computer simulation; Business Information Systems; e-Business/e-Commerce; e-Commerce/e-business; Data Mining and Knowledge Discovery; Simulation and Modeling
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Logical Analogies Between Intuitionistic Fuzzy Sets and Rough Sets -- Enhanced Knowledge Management by Synchronizing Mind Maps and Fuzzy Cognitive Maps -- Constraints and Wishes in Quantified Queries Merged by Asymmetric Conjunction -- Statistical Measures Obtained Using the Signed Distance Method and Others -- An Intuitionistic Fuzzy Service Model - Use Case for Swiss Health Platform -- A Modied Fuzzy TOPSIS Method Aggregating 8.921 Partial Rankings For Companies' Attractiveness -- A Fuzzy-Based Approach to Estimate Management Processes Risks.
• Sommario/riassunto: This book addresses the latest research and applications of fuzzy ; management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.