Gamification : Using Game Elements in Serious Contexts / / edited by Stefan Stieglitz, Christoph Lattemann, Susanne Robra-Bissantz, Rüdiger Zarnekow, Tobias Brockmann

• Record Nr.: UNINA9910254923703321
• Pubbl/distr/stampa: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• Edizione: [1st ed. 2017.]
• Descrizione fisica: 1 online resource (XI, 164 p. 21 illus., 10 illus. in color.)
• Collana: Progress in IS, , 2196-8713
• Disciplina: 794.8
• Soggetti: Business information services; Econometrics; Computer networks; Business Information Systems; Quantitative Economics; Computer Communication Networks; Ludificació; Teoria de jocs; Sistemes d'informació; Llibres electrònics
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di contenuto: Part I: Fundamentals, Concepts, and Theories of Gamification -- Part II: Open Innovation, Collaboration and Gamification -- Part III: Gamification and Learning.
• Sommario/riassunto: This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each containing several cases – that ; focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.