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1. |
Record Nr. |
UNINA9910254902803321 |
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Autore |
Kelsey Todd |
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Titolo |
Introduction to Google Analytics : A Guide for Absolute Beginners / / by Todd Kelsey |
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Pubbl/distr/stampa |
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Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Internet marketing |
Big data |
Online Marketing/Social Media |
Big Data |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Chapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification. |
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Sommario/riassunto |
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Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion |
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Discover opportunities offered by Google, including the Google Individual Qualification. |
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2. |
Record Nr. |
UNINA9910958359303321 |
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Autore |
Chernoff Fred |
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Titolo |
The power of international theory : reforging the link to foreign policy-making through scientific enquiry / / Fred Chernoff |
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Pubbl/distr/stampa |
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London, : Routledge, 2005 |
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ISBN |
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1-135-99240-1 |
1-280-15071-8 |
0-203-79946-1 |
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Descrizione fisica |
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1 online resource (273 p.) |
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Collana |
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New International Relations |
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Disciplina |
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Soggetti |
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International relations |
Policy sciences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; The Power of International Theory; Copyright; Contents; Series Editor preface; Preface; Abbreviations; Introduction; 1. Policy-making, prediction and the theory of international behaviour; 2. Social science, naturalism and scientific realism; 3. Theory, observation and law; 4. Natural causation, social action and international politics; 5. Prediction, theory and policy-making; 6. Explaining agreement and disagreement in the natural sciences and social sciences; 7. Conclusions; Notes; Bibliography; Index |
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Sommario/riassunto |
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This new study challenges how we think about international relations, presenting an analysis of current trends and insights into new directions.It shows how the discipline of international relations was created with a purpose of helping policy-makers to build a more peaceful and just world. However, many of the current trends, post-positivism, constructivism, reflectivism, and post-modernism share a conception of international theory that is inherently incapable of offering significant guidance to policy-makers. The Power of |
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International Theory critically examines t |
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