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1. |
Record Nr. |
UNINA9910787711203321 |
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Autore |
Gurski Daniel |
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Titolo |
Customer experiences affect customer loyalty : an empirical investigation of the starbucks experience using structural equation modeling / / Daniel Gurski |
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Pubbl/distr/stampa |
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Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (63 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Bayesian statistical decision theory |
Structural equation modeling |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Customer Experiences affect Customer Loyalty; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Literature Review; 2.1 The Evolution from Products to Services to Experiences; 2.2 The Initial Conceptual Model; 3. Methodology & Research Design; 3.1 Assigning Scales to the Individual Constructs; 3.2 Pre-Testing the Scales; 3.3 Adjustments and Refinements; 3.4 Testing the Measurement Model; 4. Data Analysis; 4.1 Comparison of Competing Models; 4.2 Selection of the Best Fitting Structural Model; 5. Discussion; 6. Conclusion; 6.1 Theoretical Implications |
6.2 Managerial Implications6.3 Limitations & Future Research; Reference List; Appendix |
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Sommario/riassunto |
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The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived wea |
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2. |
Record Nr. |
UNINA9910254273503321 |
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Autore |
Walczak Szymon M |
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Titolo |
Metric diffusion along foliations / / by Szymon M. Walczak |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XI, 55 p. 19 illus.) |
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Collana |
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SpringerBriefs in Mathematics, , 2191-8198 |
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Disciplina |
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Soggetti |
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Topology |
Geometry, Differential |
Differential Geometry |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Wasserstein distance -- 2. Foliations and heat diffusion -- 3. Compact foliations -- 4. Metric diffusion -- 5. Metric diffusion for non-compact foliations. |
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Sommario/riassunto |
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Up-to-date research in metric diffusion along compact foliations is presented in this book. Beginning with fundamentals from the optimal transportation theory and the theory of foliations; this book moves on to cover Wasserstein distance, Kantorovich Duality Theorem, and the metrization of the weak topology by the Wasserstein distance. Metric diffusion is defined, the topology of the metric space is studied and the limits of diffused metrics along compact foliations are discussed. Essentials on foliations, holonomy, heat diffusion, and compact foliations are detailed and vital technical lemmas are proved to aide understanding. Graduate students and researchers in geometry, topology and dynamics of foliations and laminations will find this supplement useful as it presents facts about the metric diffusion along non-compact foliation and provides a full description of the limit for metrics diffused along foliation with at least one compact leaf on the two dimensions. |
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