1.

Record Nr.

UNISA990000263430203316

Autore

Quéré, Yves

Titolo

Physics of materials / Yves Quéré ; translated by StephenS. Wilson

Pubbl/distr/stampa

Amsterdam [etc.] : Gordon and Breanch Science Publishers, copyr. 1998

ISBN

90-5699-119-1

Descrizione fisica

XI, 483 p. : ill. ; 25 cm

Disciplina

53041

Collocazione

530.41 QUE

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

adapted from physique des matériaux

2.

Record Nr.

UNICAMPANIASUN0031849

Autore

Belluzzi, Odone

Titolo

1: Scienza delle costruzioni : con 530 esercizi svolti e 606 figure / Odone Belluzzi ; con indice analitico a cura dell'ing. Guido Sangiorgi

Pubbl/distr/stampa

Bologna : Zanichelli, 2004

ISBN

88-08-01250-6

Descrizione fisica

XIX, 679 p. : ill. ; 21 cm.

Lingua di pubblicazione

Italiano

Formato

Materiale a stampa

Livello bibliografico

Monografia



3.

Record Nr.

UNINA9910164054303321

Autore

Yilmaz Recep

Titolo

Narrative advertising models and conceptualization in the digital age / / Recep Yılmaz [editor]

Pubbl/distr/stampa

Hershey, Pennsylvania : , : IGI Global, , 2017

©2017

ISBN

9781522523741

9781522523734

Descrizione fisica

PDFs (360 pages) : illustrations

Collana

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, , 2327-5529

Disciplina

659.1

Soggetti

Advertising

Narration (Rhetoric)

Storytelling in mass media

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

A model for interactive advertising narration / Filiz Resuloglu, Recep Yılmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytaç Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim Çeltek -- Advergamers: new advertising fans of the digital age / Veysel Çakmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur Kılınç -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Yılmaz, Ali Çakır, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Altıparmak -- A literature review on the viral advertising narrative structure / Murat Koçyigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Sayımer, Banu Küçüksaraç -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in



narrative advertising / Gülten Arslantürk -- QR code advertisements in tourism marketing / Evrim Çeltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas.

Sommario/riassunto

"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies"--Provided by publisher.

4.

Record Nr.

UNINA9910254050703321

Autore

Nicastro Jessica

Titolo

Bacteriophage Applications - Historical Perspective and Future Potential / / by Jessica Nicastro, Shirley Wong, Zahra Khazaei, Peggy Lam, Jonathan Blay, Roderick A. Slavcev

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016

Edizione

[1st ed. 2016.]

Descrizione fisica

1 online resource (VII, 82 p.)

Collana

SpringerBriefs in Biochemistry and Molecular Biology, , 2211-9353

Disciplina

576.6482

Soggetti

Biochemical engineering

Combinatorial chemistry

Gene expression

Biochemical Engineering

Combinatorial Libraries

Gene Expression

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references at the end of each chapters.

Nota di contenuto

1. Introduction: What are Bacteriophage: a. Discovery and early phage work (including work with bacterial genetics, phage display, and phage



therapy) -- b. Bacteriophage pathogenesis and host range -- c. Bacteriophage growth dynamics -- d. Bacteriophage pharmacokinetics( including mammalian host tolerance ) -- 2. Applications with Bacteriophage: a. Phage Therapy -- i. Past – why phage therapy was unsuccessful in the past and what can (and is currently) being done to improve the system -- ii. Present /Future – current research objectives and future considerations -- Host range and how it can be expanded -- Lethal agent delivery systems (bacteriocidial) -- Lethality without lysis -- b. Phage Vaccines and Phage Immunostimulation -- i. Mammalian immune response to phage -- ii. Phage vaccine delivery vehicles -- iii. Phage Immunotherapy -- c. Phage as Delivery Vehicles: i. Phage for gene delivery -- Phage display for specific cell targeting -- Considerations for use and benefits in comparison to current systems -- ii. Phage as Drug Carriers -- Selectivity and cell attachment -- Phage T2 as a potential cancer therapeutic -- Phage for delivery to the brain and CNS (including current work with Alzheimer’s and drug addictions ) -- d. Phage for Bacterial Detection: i. History of Phage bacterial detection -- ii. Methods (replication assays, conjugation with bioluminescence, labelling etc. ) -- iii. Potential uses in healthcare and industry -- e. Phage for the targeting of Biofilms -- i. Phage candidates and important bacterial targets -- ii. History and potential uses in healthcare and industry -- f. Phage device coatings: i. Current phage coating practices and research -- ii. Callenges (notably phage orientation) -- iii. methods to overcome these challenges.

Sommario/riassunto

This book explores key applications of phage biotechnology and reviews recent advances in phage display technologies. The applications covered were selected on the basis of their significance and representativeness in the field. The small size and enormous diversity of bacteriophages make them ideal candidates for numerous applications across many industries. Since the discovery of phages and the advent of phage display systems, considerable attention has been focused on the development of novel therapeutic and industrial applications. Recent studies combine the genomic flexibility of phages with phage display systems in order to generate modified phages for targeted delivery.



5.

Record Nr.

UNINA9910557146803321

Autore

Bartolomeo Antonio

Titolo

2D Materials and Van der Waals Heterostructures : Physics and Applications

Pubbl/distr/stampa

Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020

Descrizione fisica

1 online resource (170 p.)

Soggetti

Technology: general issues

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

The advent of graphene and, more recently, two-dimensional materials has opened new perspectives in electronics, optoelectronics, energy harvesting, and sensing applications. This book, based on a Special Issue published in Nanomaterials - MDPI covers experimental, simulation, and theoretical research on 2D materials and their van der Waals heterojunctions. The emphasis is the physical properties and the applications of 2D materials in state-of-the-art sensors and electronic or optoelectronic devices.



6.

Record Nr.

UNINA9910346721803321

Autore

Alloatti Luca

Titolo

High-Speed, Low-Power and Mid-IR Silicon Photonics Applications

Pubbl/distr/stampa

KIT Scientific Publishing, 2013

ISBN

1000035591

Descrizione fisica

1 online resource (X, 92 p. p.)

Collana

Karlsruhe Series in Photonics and Communications / Karlsruhe Institute of Technology, Institute of Photonics and Quantum Electronics (IPQ)

Soggetti

Technology: general issues

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

In this book, the first high-speed silicon-organic hybrid (SOH) modulator is demonstrated by exploiting a highly-nonlinear polymer cladding and a silicon waveguide. By using a liquid crystal cladding instead, an ultra-low power phase shifter is obtained. A third type of device is proposed for achieving three-wave mixing on the silicon-organic hybrid (SOH) platform. Finally, new physical constants which describe the optical absorption in charge accumulation/inversion layers in silicon are determined.