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1. |
Record Nr. |
UNISA990000263430203316 |
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Autore |
Quéré, Yves |
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Titolo |
Physics of materials / Yves Quéré ; translated by StephenS. Wilson |
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Pubbl/distr/stampa |
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Amsterdam [etc.] : Gordon and Breanch Science Publishers, copyr. 1998 |
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ISBN |
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Descrizione fisica |
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XI, 483 p. : ill. ; 25 cm |
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Disciplina |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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adapted from physique des matériaux |
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2. |
Record Nr. |
UNICAMPANIASUN0031849 |
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Autore |
Belluzzi, Odone |
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Titolo |
1: Scienza delle costruzioni : con 530 esercizi svolti e 606 figure / Odone Belluzzi ; con indice analitico a cura dell'ing. Guido Sangiorgi |
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Pubbl/distr/stampa |
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Bologna : Zanichelli, 2004 |
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ISBN |
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Descrizione fisica |
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XIX, 679 p. : ill. ; 21 cm. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910164054303321 |
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Autore |
Yilmaz Recep |
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Titolo |
Narrative advertising models and conceptualization in the digital age / / Recep Yılmaz [editor] |
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Pubbl/distr/stampa |
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Hershey, Pennsylvania : , : IGI Global, , 2017 |
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©2017 |
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ISBN |
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9781522523741 |
9781522523734 |
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Descrizione fisica |
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PDFs (360 pages) : illustrations |
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Collana |
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, , 2327-5529 |
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Disciplina |
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Soggetti |
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Advertising |
Narration (Rhetoric) |
Storytelling in mass media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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A model for interactive advertising narration / Filiz Resuloglu, Recep Yılmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytaç Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim Çeltek -- Advergamers: new advertising fans of the digital age / Veysel Çakmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur Kılınç -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Yılmaz, Ali Çakır, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Altıparmak -- A literature review on the viral advertising narrative structure / Murat Koçyigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Sayımer, Banu Küçüksaraç -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in |
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narrative advertising / Gülten Arslantürk -- QR code advertisements in tourism marketing / Evrim Çeltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas. |
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Sommario/riassunto |
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"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. |
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4. |
Record Nr. |
UNINA9910254050703321 |
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Autore |
Nicastro Jessica |
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Titolo |
Bacteriophage Applications - Historical Perspective and Future Potential / / by Jessica Nicastro, Shirley Wong, Zahra Khazaei, Peggy Lam, Jonathan Blay, Roderick A. Slavcev |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
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Edizione |
[1st ed. 2016.] |
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Descrizione fisica |
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1 online resource (VII, 82 p.) |
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Collana |
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SpringerBriefs in Biochemistry and Molecular Biology, , 2211-9353 |
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Disciplina |
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Soggetti |
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Biochemical engineering |
Combinatorial chemistry |
Gene expression |
Biochemical Engineering |
Combinatorial Libraries |
Gene Expression |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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1. Introduction: What are Bacteriophage: a. Discovery and early phage work (including work with bacterial genetics, phage display, and phage |
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therapy) -- b. Bacteriophage pathogenesis and host range -- c. Bacteriophage growth dynamics -- d. Bacteriophage pharmacokinetics( including mammalian host tolerance ) -- 2. Applications with Bacteriophage: a. Phage Therapy -- i. Past – why phage therapy was unsuccessful in the past and what can (and is currently) being done to improve the system -- ii. Present /Future – current research objectives and future considerations -- Host range and how it can be expanded -- Lethal agent delivery systems (bacteriocidial) -- Lethality without lysis -- b. Phage Vaccines and Phage Immunostimulation -- i. Mammalian immune response to phage -- ii. Phage vaccine delivery vehicles -- iii. Phage Immunotherapy -- c. Phage as Delivery Vehicles: i. Phage for gene delivery -- Phage display for specific cell targeting -- Considerations for use and benefits in comparison to current systems -- ii. Phage as Drug Carriers -- Selectivity and cell attachment -- Phage T2 as a potential cancer therapeutic -- Phage for delivery to the brain and CNS (including current work with Alzheimer’s and drug addictions ) -- d. Phage for Bacterial Detection: i. History of Phage bacterial detection -- ii. Methods (replication assays, conjugation with bioluminescence, labelling etc. ) -- iii. Potential uses in healthcare and industry -- e. Phage for the targeting of Biofilms -- i. Phage candidates and important bacterial targets -- ii. History and potential uses in healthcare and industry -- f. Phage device coatings: i. Current phage coating practices and research -- ii. Callenges (notably phage orientation) -- iii. methods to overcome these challenges. |
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Sommario/riassunto |
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This book explores key applications of phage biotechnology and reviews recent advances in phage display technologies. The applications covered were selected on the basis of their significance and representativeness in the field. The small size and enormous diversity of bacteriophages make them ideal candidates for numerous applications across many industries. Since the discovery of phages and the advent of phage display systems, considerable attention has been focused on the development of novel therapeutic and industrial applications. Recent studies combine the genomic flexibility of phages with phage display systems in order to generate modified phages for targeted delivery. |
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5. |
Record Nr. |
UNINA9910557146803321 |
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Autore |
Bartolomeo Antonio |
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Titolo |
2D Materials and Van der Waals Heterostructures : Physics and Applications |
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Pubbl/distr/stampa |
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Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
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Descrizione fisica |
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1 online resource (170 p.) |
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Soggetti |
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Technology: general issues |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The advent of graphene and, more recently, two-dimensional materials has opened new perspectives in electronics, optoelectronics, energy harvesting, and sensing applications. This book, based on a Special Issue published in Nanomaterials - MDPI covers experimental, simulation, and theoretical research on 2D materials and their van der Waals heterojunctions. The emphasis is the physical properties and the applications of 2D materials in state-of-the-art sensors and electronic or optoelectronic devices. |
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6. |
Record Nr. |
UNINA9910346721803321 |
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Autore |
Alloatti Luca |
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Titolo |
High-Speed, Low-Power and Mid-IR Silicon Photonics Applications |
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Pubbl/distr/stampa |
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KIT Scientific Publishing, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (X, 92 p. p.) |
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Collana |
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Karlsruhe Series in Photonics and Communications / Karlsruhe Institute of Technology, Institute of Photonics and Quantum Electronics (IPQ) |
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Soggetti |
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Technology: general issues |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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In this book, the first high-speed silicon-organic hybrid (SOH) modulator is demonstrated by exploiting a highly-nonlinear polymer cladding and a silicon waveguide. By using a liquid crystal cladding instead, an ultra-low power phase shifter is obtained. A third type of device is proposed for achieving three-wave mixing on the silicon-organic hybrid (SOH) platform. Finally, new physical constants which describe the optical absorption in charge accumulation/inversion layers in silicon are determined. |
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