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1. |
Record Nr. |
UNINA9910786721103321 |
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Autore |
Gill Leslie E. |
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Titolo |
Advertising and psychology / / Leslie E. Gill |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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1-136-66377-0 |
0-203-58356-6 |
1-136-66370-3 |
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Descrizione fisica |
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1 online resource (193 p.) |
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Collana |
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Routledge Library Editions : Advertising |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1954 by Hutchinson's University Library. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
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Sommario/riassunto |
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc |
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2. |
Record Nr. |
UNINA9910253860803321 |
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Titolo |
Human iPS Cells in Disease Modelling / / edited by Keiichi Fukuda |
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Pubbl/distr/stampa |
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Tokyo : , : Springer Japan : , : Imprint : Springer, , 2016 |
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ISBN |
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Edizione |
[1st ed. 2016.] |
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Descrizione fisica |
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1 online resource (102 p.) |
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Disciplina |
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Soggetti |
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Stem cells |
Cell culture |
Stem Cells |
Cell Culture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Chapter 1 Recent Improvements and Emerging Issues in iPSC Generation for the Modeling of Disease -- Chapter 2 Cardiomyopathy -- Chapter 3 Modelling Arrhythmogenic Right Ventricular Dysplasia/Cardiomyopathy with Patient-specific iPSCs -- Chapter 4 Cardiac Arrhythmia Modelling Using iPS Cells -- Chapter 5 iPSC Disease Modeling of Laminopathies -- Chapter 6 Hematological Disorders -- Chapter 7 Inherited Metabolic Disorders of the Liver. . |
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Sommario/riassunto |
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Human iPS cells have a great potential to be cell sources for regenerative medicine because of the promise of infinite self-renewal and the capability to differentiate into multiple cell types. This book focuses on another great potential of human iPS cells, which is the establishment of human disease models using patient-specific iPS cells. Human iPS cells can be easily obtained from a patient’s somatic cells and provide the entire information on the patient’s genome. Accordingly, we can generate disease models for inheritable diseases in cell culture dishes using iPS cells. This is a quite new technique but holds tremendous potential for our increased understanding of pathogenesis, and will then be the basis for novel drug development industries. All the authors are leading researchers in this field and they have reported many kinds of patient-derived iPS cells. In this book, they introduce the aspects that could be recapitulated in terms of |
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disease modelling as well as further innovative findings such as novel pathogenetic insights and novel therapies. . |
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3. |
Record Nr. |
UNINA9910154610803321 |
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Autore |
Vaught Jennifer C. |
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Titolo |
Masculinity and emotion in early modern English literature / / Jennifer C. Vaught |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2016 |
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ISBN |
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1-351-91939-3 |
1-138-25766-4 |
1-315-24955-3 |
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Descrizione fisica |
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1 online resource (257 pages) : illustrations |
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Collana |
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Women and Gender in the early Modern World |
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Disciplina |
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Soggetti |
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English literature - Early modern, 1500-1700 - History and criticism |
Masculinity in literature |
Emotions in literature |
Men in literature |
Men - Psychology - History - 16th century |
Men - Psychology - History - 17th century |
Masculinity - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"First published 2008 by Ashgate Publishing"--t.p. verso. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. The intertextual poetics of scholarly men : affect in arboreal works by Spenser and Jonson -- pt. 2. Emotional kings and their stoical usurpers in Marlowe's Edward II and Shakespeare's Richard II -- pt. 3. Chivalric knights, courtiers, and shepherds prone to tears in pastoral romances by Sidney and Spenser -- pt. 4. Demonstrative family men : masculinity and sentiment in works by Shakespeare, Lanyer, Cary, Donne, Walton, and Garrick. |
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Sommario/riassunto |
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The first full length treatment of how men of different professions, social ranks and ages are empowered by their emotional expressiveness in early modern English literary works, this study examines the profound impact of the cultural shift in the English |
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aristocracy from feudal warriors to emotionally expressive courtiers or gentlemen on all kinds of men in early modern English literature. Jennifer Vaught bases her analysis on the epic, lyric, and romance as well as on drama, pastoral writings and biography, by Shakespeare, Spenser, Sidney, Marlowe, Jonson and Garrick among other writers. Offering new readings of these works, she traces the gradual emergence of men of feeling during the sixteenth and seventeenth centuries, to the blossoming of this literary version of manhood during the eighteenth century. |
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