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1. |
Record Nr. |
UNINA9910149168503321 |
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Autore |
Horgan Sheena |
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Titolo |
Candy-coated marketing / / Sheena Horgan |
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Pubbl/distr/stampa |
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Cork, Ireland : , : NuBooks, , 2012 |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (73 p.) |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks |
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Sommario/riassunto |
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This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ult |
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2. |
Record Nr. |
UNINA9910252701803321 |
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Autore |
Restivo Sal |
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Titolo |
Sociology, Science, and the End of Philosophy : How Society Shapes Brains, Gods, Maths, and Logics / / by Sal Restivo |
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Pubbl/distr/stampa |
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London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (370 pages) |
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Disciplina |
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Soggetti |
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Science - Social aspects |
Sociology |
Science - Philosophy |
Knowledge, Sociology of |
Social sciences - Philosophy |
Science and Technology Studies |
Sociological Theory |
Philosophy of Science |
Sociology of Knowledge and Discourse |
Social Philosophy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Prologue, Part 1. Requiem for Plato and the Gods -- Prologue, Part 2. The Postmodern Context -- Chapter 1. The Science of Society -- Chapter 2. What about the Gene and What about the Brain? -- Chapter 3. The Social Lives of Minds and Brains -- Chapter 4. Thinking Machines -- Chapter 5. God and Society -- Chapter 6. The Social Construction of Mathematics -- Chapter 7. What Can a Sociologist Say about Logic? -- Chapter 8. Conclusion -- Appendix 1. Moments in the History of the Science of Society -- Appendix 2. Modelling the Social Brain. |
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Sommario/riassunto |
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This book offers a unique analysis of how ideas about science and technology in the public and scientific imaginations (in particular about |
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maths, logic, the gene, the brain, god, and robots) perpetuate the false reality that values and politics are separate from scientific knowledge and its applications. These ideas are reinforced by cultural myths about free will and individualism. Restivo makes a compelling case for a synchronistic approach in the study of these notoriously 'hard' cases, arguing that their significance reaches far beyond the realms of science and technology, and that their sociological and political ramifications are of paramount importance in our global society. This innovative work deals with perennial problems in the social sciences, philosophy, and the history of science and religion, and will be of special interest to professionals in these fields, as well as scholars of science and technology studies.<. |
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