1.

Record Nr.

UNINA9910251557403321

Autore

Miller Daniel

Titolo

Social Media in an English Village : (Or how to keep people at just the right distance)

Pubbl/distr/stampa

London : , : UCL Press, , 2016

ISBN

1-910634-44-1

1-910634-45-X

Descrizione fisica

1 online resource (239 pages) : illustrations

Collana

Why we post

Disciplina

302.231

Soggetti

Sociology and anthropology

Society and social sciences Society and social sciences

Social and cultural anthropology, ethnography Mod Social and cultural anthropology, ethnography

Anthropology

Social sciences

Ethnology

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Sommario/riassunto

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.