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Record Nr. |
UNINA9910220137103321 |
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Titolo |
Intelligent giving [[electronic resource] ] : insights and strategies for higher education donors / / Jonathan P. Caulkins ... [et al.] |
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Pubbl/distr/stampa |
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Santa Monica, CA, : Rand, 2002 |
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ISBN |
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9780833033832 |
0-8330-3383-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (105 p.) |
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Altri autori (Persone) |
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CaulkinsJonathan P <1965-> (Jonathan Paul) |
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Disciplina |
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Soggetti |
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Universities and colleges - United States - Endowments |
Benefactors - Charitable contributions - United States |
Education, Higher - United States - Finance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Preface; Contents; Executive Summary; 1 Introduction; Who Are Higher Education's Major Donors and What Motivates Them?; Why Donors Need More Information; What This Book Is, and How It Can Help; 2 Understanding the U.S. Higher Education System; Origins and History of Higher Education; Governance: Who's in Charge?; Finances: Who Pays for What?; Norms and Values: What Does It All Mean?; Understanding Today's Students: Who Are They and What Do They Care About?; Making Sense of the Complexity: The Carnegie Classification System; 3 Fundraising Inside the Ivory Tower; Basic Fundraising Programs |
The Principal PlayersMajor Gift Fundraising; 4 The What, How, and When of Giving; What to Fund?; Funding Programs in the Present or in Perpetuity?; When to Give-Now or Later?; What You Can Buy-Recognition and Access, but Not Influence; 5 Selected Giving Strategies; The Loyal Alum; The Philanthropic Angel; The Alum with an Agenda; The Social Entrepreneur; 6 Conclusion; The Intelligent Donor's Coda; You Have an Opportunity to Make Your Gift Count; APPENDIX A Additional Resources for Donors APPENDIX; APPENDIX B Interview Protocol; Bibliography |
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Sommario/riassunto |
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Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education.Although most |
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