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1. |
Record Nr. |
UNINA9910463861703321 |
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Autore |
Samuel Lawrence R |
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Titolo |
Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
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Pubbl/distr/stampa |
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Philadelphia, : University of Pennsylvania Press, c2010 |
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ISBN |
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0-8122-2226-1 |
1-283-89686-9 |
0-8122-0487-5 |
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Descrizione fisica |
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1 online resource (227 p.) |
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Disciplina |
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Soggetti |
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Motivation research (Marketing) - United States - History |
Subliminal advertising - United States - History |
Advertising - United States - Psychological aspects - History |
Consumer behavior - United States - History |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
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Sommario/riassunto |
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What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950's, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese- |
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trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930's, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States. |
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2. |
Record Nr. |
UNINA9910465468203321 |
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Autore |
Mitchell W. J. T (William John Thomas), <1942-> |
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Titolo |
Seeing through race [[electronic resource] /] / W. J. T. Mitchell |
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Pubbl/distr/stampa |
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Cambridge, Mass, : Harvard University Press, c2012 |
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ISBN |
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0-674-06535-2 |
0-674-06993-5 |
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Descrizione fisica |
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1 online resource (248 p.) |
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Collana |
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The W. E. B. Du Bois Lectures |
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Classificazione |
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Disciplina |
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Soggetti |
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Idolatry |
Race - Religious aspects |
Race |
Racism |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- CONTENTS -- ILLUSTRATIONS -- PREFACE -- Part I. Teachable Moments -- Lecture 1. THE MOMENT OF THEORY -- Lecture |
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2. THE MOMENT OF BLACKNESS -- Lecture 3. THE SEMITIC MOMENT -- Part II. Teachable Objects -- Chapter 1. GILO'S WALL AND CHRISTO'S GATES -- Chapter 2. BINATIONAL ALLEGORY -- Chapter 3. MIGRATION, LAW, AND THE IMAGE -- Chapter 4. IDOLATRY -- CONCLUSION: MONEY AND MASQUERADE -- NOTES -- ACKNOWLEDGMENTS -- INDEX |
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Sommario/riassunto |
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According to W. J. T. Mitchell, a "color-blind" post-racial world is neither achievable nor desirable. Against popular claims that race is an outmoded construct that distracts from more important issues, Mitchell contends that race remains essential to our understanding of social reality. Race is not simply something to be seen but is among the fundamental media through which we experience human otherness. Race also makes racism visible and is thus our best weapon against it.The power of race becomes most apparent at times when pedagogy fails, the lesson is unclear, and everyone has something to learn. Mitchell identifies three such moments in America's recent racial history. First is the post-Civil Rights moment of theory, in which race and racism have been subject to renewed philosophical inquiry. Second is the moment of blackness, epitomized by the election of Barack Obama and accompanying images of blackness in politics and popular culture. Third is the "Semitic Moment" in Israel-Palestine, where race and racism converge in new forms of anti-Semitism and Islamophobia. Mitchell brings visual culture, iconology, and media studies to bear on his discussion of these critical turning points in our understanding of the relation between race and racism. |
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3. |
Record Nr. |
UNINA9910220041003321 |
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Autore |
Attila Gacser |
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Titolo |
Recent Advances in the Study of the Host-Fungus Interaction |
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Pubbl/distr/stampa |
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Descrizione fisica |
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1 online resource (148 p.) |
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Collana |
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Frontiers Research Topics |
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Soggetti |
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Microbiology (non-medical) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Fungal infections represent nowadays a significant burden on the healthcare system of most of the countries, and are among the infections with the highest mortality rates. This has fostered the study of the interaction of these organisms with the human host. The outer most layer of a fungal cell is the cell wall, and together with the secreted components into the extracellular compartment, are the first lines of contact with the host cells. This interaction is critical for tissue adhesion, colonization and damage. In addition, these fungal extracellular components will define the outcome of the interaction with the host immune cells, leading either to the establishment of a protective antifungal immune response or to an immune-evasive mechanism by the fungal cell. On the other hand, our immune system has effectively evolved to deal with fungal pathogens, developing strategies for cell eradication, burden control, or antigen presentation from the innate branch to the adaptive immune response. Here, we provide a series of comprehensive review papers dealing with both aspect of the interaction fungus-immune cells: the role of virulence factors and cell wall components during such interaction, and the recent advances in the study of cellular receptors in the establishment of a protective anti-fungal immune response. |
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