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1. |
Record Nr. |
UNINA9910337579203321 |
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Autore |
Kohne Andreas |
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Titolo |
Business Development : Customer-oriented Business Development for successful companies / / by Andreas Kohne |
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Pubbl/distr/stampa |
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Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2019 |
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ISBN |
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Edizione |
[1st ed. 2019.] |
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Descrizione fisica |
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1 online resource (IX, 110 p. 12 illus., 8 illus. in color.) |
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Disciplina |
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Soggetti |
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Computers |
Information technology |
Business—Data processing |
Management |
Marketing |
Sales management |
Computing Milieux |
Information Systems and Communication Service |
IT in Business |
Sales/Distribution |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources.-Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development. |
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Sommario/riassunto |
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This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author’s considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries. Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through |
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stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan. This book inspires readers from corporate executives and managers, to academic researchers and business students. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business. |
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2. |
Record Nr. |
UNINA9910169658703321 |
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Autore |
Mathews R. H (Robert Hamilton), <1841-1918, > |
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Titolo |
Culture in translation : the anthropological legacy of R. H. Mathews |
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Pubbl/distr/stampa |
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[Place of publication not identified], : ANU E Press, 2007 |
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ISBN |
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Collana |
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Aboriginal history monograph series Culture in translation. |
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Disciplina |
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Soggetti |
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Ethnologists - Social life and customs - Australia |
Ethnology - Languages - Australia |
Aboriginal Australians |
Anthropology - Theory and criticism |
Ceremonies - Secret / sacred |
Social organisation - Kinship |
Social organisation - Kinship - Systems |
Art - Rock art |
Stories and motifs |
Initiation - Subincision |
Initiation |
Gundungurra / Gandangara people S60 |
Bundjalung people E12 |
Wayilwan language D20 |
Kurnu language D25 |
Kurnu people D25 |
Bidawal people S49 |
Gubbi Gubbi people E29 |
Mortlake / Mount Shadwell (W Vic SJ54-12) |
Mount Coolangatta (NSW S Coast SI56-09) |
Australia Social life and customs |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Sommario/riassunto |
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"Almost 90 years on from his death, this is the first book-length collection of the writings of Robert Hamilton Mathews. It has been a long wait for the Australian-born surveyor who began his career as an anthropologist at the age of 52 with the 1893 publication of a brief paper on New South Wales rock art. Apart from a few short booklets, Mathews' book of 1905, Ethnological Notes on the Aboriginal Tribes of New South Wales and Victoria, was his only work of anthropology to be published as a freestanding volume. A reprint of a long article published the previous year, it was a modest tome in that age of doorstopper monographs - 'little more than a pamphlet' according to Mathews' friend, the British folklorist E. S. Hartland. There was certainly an expectation that a writer so prolific as Mathews would disseminate his work in a substantial book. As Arnold van Gennep, the Parisian anthropologist, pointed out to him, 'your publications are for the most part overlooked because they are scattered amongst a mass of periodicals and it is a very difficult matter to have them all at one time in hand....'. Van Gennep recommended that Mathews immediately arrange for their 'publication in 2 or 3 volumes' - advice endorsed by Hartland who was enlisted to work with Mathews ornithologist son Gregory, then living in England, to place a manuscript with a London publisher (see Correspondence, this volume). But these efforts were unsuccessful and R. H. Mathews died in 1918 without ever publishing his magnum opus." -- Provided by publisher. |
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