1.

Record Nr.

UNINA9910163918503321

Autore

Boas Taylor C.

Titolo

Presidential campaigns in Latin America : electoral strategies and success contagion / / Taylor C. Boas [[electronic resource]]

Pubbl/distr/stampa

Cambridge : , : Cambridge University Press, , 2016

ISBN

1-316-54527-X

1-316-54758-2

1-316-54725-6

1-316-54791-4

1-316-54956-9

1-316-54824-4

1-316-44303-5

Descrizione fisica

1 online resource (x, 258 pages) : digital, PDF file(s)

Disciplina

324.98

Soggetti

Presidents - Latin America - Election

Elections - Latin America

Democracy - Latin America

Latin America Politics and government 1980-

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from publisher's bibliographic system (viewed on 08 Mar 2016).

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Success contagion and presidential campaigns in Latin America -- Convergence on a personalistic strategy in Chile -- Convergence on a technocratic strategy in Brazil -- Limited contagion and inward-oriented reactions in Peru -- Success contagion and presidential campaigns in comparative perspective.

Sommario/riassunto

How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other



candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.