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1. |
Record Nr. |
UNINA9910963873003321 |
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Titolo |
Strategies of adaptation in tourist communication : linguistic insights / / [edited] by Gudrun Held |
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Pubbl/distr/stampa |
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Leiden ; ; Boston : , : Brill, , [2018] |
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ISBN |
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Descrizione fisica |
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1 online resource (vi, 323 pages) |
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Collana |
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Utrecht studies in language and communication ; ; 31 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Intercultural communication - Case studies |
Tourism - Language |
Tourism - Social aspects |
Discourse analysis - Social aspects |
Communication models |
Language and culture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Front Matter -- Copyright page -- What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication / Gudrun Held -- Textual Practices -- Argumentative Strategies in Tourism Advertisements Promoting subjectTurkey – TurkishTurkey: How to Adapt to an International Audience / Manfred Kienpointner -- How Language Sets Imagination in Motion: A Phenomenological Approach to the Reading of Promotional Texts in the Tourist Industry / Sonja Kolberg , Sascha Demarmels and Ursina Kellerhals -- National Attributes Viewed through Tourism Discourse: The Case of subjectSloveniaSlovenia / Vesna Mikolič -- I NeedsubjectSpain – SpanishSpain – New Ways of Representing the Tourist Experience / Uta Helfrich -- Sustainable Tourism: A New Rhetoric in the Language of Tourism / Donella Antelmi -- Tourist Interactions -- The Local Language of Tourism in International Tourist Information Encounters: Adapting the What and the How / Adam Wilson -- Asymmetries and Adaptation in Guided Tours with subjectGerman – Germany – Austria – SwitzerlandGerman as |
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a Foreign Language / Marcella Costa and Miriam Ravetto -- Genres -- The Generic Identity of Travel Guides: Ethos, Instruction, and Grammatical Metaphors / Francesca Santulli -- Strategies of Adaptation in the Translation of subjectGerman – Germany – Austria – SwitzerlandGerman and subjectItaly – ItalianItalian Travel Guides / Tania Baumann -- The Expression of Authorial Sensory Perception in Journalistic Travelogues: Narrative and Evidential Aspects / Martina Temmerman -- subjectMedia (print-media, AV-media, New Media, Social Media)Media -- Sonnenklar.tv: Advertising Travels via subjectTeleshoppingTeleshopping – A Linguistic and Multimodal Analysis / Sabine Wahl -- Authenticity and the Construction and Perception of Identity in Tourism Apps / Olga Denti -- Tripadvisor and Tourism: The Linguistic Behaviour of Consumers in the Tourism Industry 2.0 / Maria Rosaria Compagnone and Giuliana Fiorentino -- Museums Popularising Art on the Web: Lexical and Cluster Representations of subjectItaly – ItalianItaly and subjectSouth AfricaSouth Africa / Christina Samson. |
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Sommario/riassunto |
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The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, id est guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’. |
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2. |
Record Nr. |
UNINA9910163239703321 |
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Autore |
Martin Peter G |
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Titolo |
Automation Made Easy |
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Pubbl/distr/stampa |
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Durham : , : ISA, , 2009 |
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©2009 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (234 p.) |
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Altri autori (Persone) |
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Soggetti |
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Digital control systems |
Programmable logic devices |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Half Title -- Title Page -- Copyright -- Dedication -- Contents -- About the Authors -- Acknowledgments -- Preface -- Chapter 1 Manufacturing and Production Processes: The Raw Facts -- Chapter 2 Control of Discrete Processes -- Chapter 3 Control of Continuous Processes: Stay In the Loop -- Chapter 4 Process Control Systems: A Theory of Evolution -- Chapter 5 Control of Batch Processes: Let Them Eat Cake -- Chapter 6 Advanced Process Control: Beauty Beats the Beast -- Chapter 7 Optimization: Math Gone Wild -- Chapter 8 Simulation and Modeling: A Look Before You Leap -- Chapter 9 Safety Management Systems: Expect the Unexpected -- Chapter 10 Automation System Security: Checkmate -- Chapter 11 SCADA Systems: Beyond Four Walls -- Chapter 12 Quality Management: A Tale of Two Processes -- Chapter 13 Asset Management—Maintenance Management: Coming of Age -- Chapter 14 Human-Machine Interfacing—SCADA Software: Breaking Away from a DCS -- Chapter 15 Manufacturing Execution Systems: Two Becoming One -- Chapter 16 Enterprise Resource Planning: Business Software on Top of Automation -- Chapter 17 Automation System Integration: Enabling the Right Solution -- Chapter 18 Business Measurement and Intelligence Systems: Real-Time Knowledge -- Chapter 19 Operations Business Excellence: A New Frontier -- Chapter 20 Enterprise Control Systems: Grabbing the Technology Edge -- Chapter 21 The Bottom |
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Line: Automation’s Business Impact -- Glossary of Terms |
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Sommario/riassunto |
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After a quick glance at the plant floor, it is very easy to see the industrial automation industry interoperates with other functions within the enterprise. Trying to keep up with changing technologies, however, is never easy and the industrial automation environment is no exception. Whether you are a student just starting out or are a top-level executive or manager well-versed in one domain, but have limited knowledge of the industrial automation industry, it's easy to find yourself adrift in this evolving industry. That is where this easy-to-read book comes in; it provides a basic functional understanding in the field of industrial automation. In an effort to understand this industry, the authors break down the barriers and confusion surrounding the technical details and terminology used in this converging field. They provide an introductory-level approach, covering most of the major industrial automation topics, such as distributed control systems (DCSs), programmable logic controllers (PLCs), manufacturing execution systems (MESs), and so on. You may even learn a recipe or two. This book is ideal for executives, business managers, information technologists, accountants, maintenance professionals, operators, production planners, just to name a few, and provides an in-depth but easy overview for people new to the field who want to quickly educate themselves. |
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