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1. |
Record Nr. |
UNINA9910797700403321 |
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Titolo |
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood |
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Pubbl/distr/stampa |
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Lanham : , : Rowman & Littlefield, , [2015] |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (206 p.) |
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Collana |
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Best practices in library services |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Libraries - Public relations |
Libraries - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
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Sommario/riassunto |
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Drawing on the best practices, experience, and expertise of library |
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personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience. |
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2. |
Record Nr. |
UNINA9910160075403321 |
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Titolo |
Low intensity conflict & law enforcement |
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Pubbl/distr/stampa |
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London, : F. Cass, -©2005 |
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ISSN |
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Disciplina |
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Soggetti |
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Civil-military relations |
Low-intensity conflicts (Military science) |
Internal security |
Terrorism |
Relations pouvoir civil-pouvoir militaire |
Conflits de basse intensité |
Sûreté de l'État |
Terrorisme |
Periodicals. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Volumes for <2004>-2005 published: [Abingdon] : Routledge, Taylor & Francis Group. |
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