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Record Nr. |
UNINA9910159445003321 |
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Titolo |
Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
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Pubbl/distr/stampa |
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Hershey, PA : , : Business Science Reference, , [2017] |
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�2017 |
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ISBN |
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9781522517948 |
9781522517931 |
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Descrizione fisica |
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1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
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Collana |
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Premier reference source |
Gale eBooks |
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Disciplina |
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Soggetti |
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Advertising |
Marketing |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
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Sommario/riassunto |
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"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. |
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