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1. |
Record Nr. |
UNINA9910158995103321 |
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Titolo |
Strategy : context and adaptation from Archidamus to airpower / / edited by Richard J. Bailey Jr., James Wood Forsyth Jr., Mark O. Yeisley |
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Pubbl/distr/stampa |
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Annapolis, Maryland : , : Naval Institute Press, , 2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (xi, 279 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Strategy |
Strategy - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: widening the aperture / Richard J. Bailey Jr -- Seeking strategy / Everett Carl Dolman -- An imperfect jewel: military theory and the military profession / Harold R. Winton -- The realist as strategist: a critique / James Wood Forsyth Jr -- Classical strategy: a Socratic dialogue / James M. Tucci -- Technology and strategy: a symbiosis of sorts / Stephen D. Chiabotti -- The airpower historian and the education of strategists / Richard R. Muller -- Beyond the horizon: developing future airpower strategy / Jeffrey J. Smith -- Spacepower and the strategist / M.V. Smith -- Four dimensions to the digital debate: how should we think strategically about cyberspace and cyberpower? / Richard J. Bailey Jr -- Staying regular? The importance of irregular warfare to the modern strategist / Mark O. Yeisley -- Two sides of a coin: the strategist and the planner / Stephen E. Wright -- Conclusion: coming full circle / Mark O. Yeisley. |
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2. |
Record Nr. |
UNINA9910782426403321 |
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Titolo |
Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
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Pubbl/distr/stampa |
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Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
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ISBN |
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1-134-07669-X |
1-281-90131-8 |
9786611901318 |
0-203-88708-5 |
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Descrizione fisica |
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1 online resource (241 p.) |
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Collana |
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Routledge Advances in Management and Business Studies ; ; v.v. 39 |
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Altri autori (Persone) |
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KentTony (A. E.) |
BrownReva Berman <1939-> |
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Disciplina |
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Soggetti |
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Flagship stores - Marketing |
Branding (Marketing) |
Place marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna |
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
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Sommario/riassunto |
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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are |
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highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an |
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3. |
Record Nr. |
UNINA9910160275903321 |
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Autore |
Ferrie Chris |
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Titolo |
Quantum Physics for Babies |
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Pubbl/distr/stampa |
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Naperville : , : Sourcebooks, Incorporated, , 2017 |
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©2017 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (26 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Front Cover -- Quantum Physics for Babies -- Back Cover. |
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Sommario/riassunto |
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Fans of Organic Chemistry for Babies, Rocket Science for Babies, and 8 Little Planets will love this early introduction to quantum physics!Start your baby's science journey with a book that sparks wonder--before they can even talk.Quantum Physics for Babies makes the wild world of quantum mechanics feel as joyful as story time. |
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