Color management : a comprehensive guide for graphic designers / / John T. Drew, Sarah A. Meyer

• Record Nr.: UNINA9910158988303321
• Autore: Drew John T.
• Pubbl/distr/stampa: New York, New York : , : Allworth Press, , 2012; ©2012
• ISBN: 1-62153-583-5
• Descrizione fisica: 1 online resource (402 pages) : color illustrations, photographs
• Disciplina: 686.224
• Soggetti: Graphic design (Typography); Printing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Intro -- Dedication -- Copyright -- Title Page -- He -- Contents -- Introduction -- 1 The Terminology of Color -- 2 Basic Color Theories -- Additive Color Theory -- Subtractive Color Theory -- 3-D Color Theory -- 3 The Creation of Color Wheels -- The Spectral Range of Color Wheels -- Expanding the Color Wheel -- 4 Color Legibility -- Readability -- Legibility -- Contrast -- Warm and Cool Colors -- The Color Matrix -- Utilizing Field Colors with Text Type -- 5 Color Calibration and Overprinting -- Color Sinking and Overprinting -- Quality of Color Proofs -- 6 Color Prepress and Printing -- Dot Gain -- Undercolor Removal -- Pixels, Lines, and Dots per Inch -- Bit Depth Range and Raw Formatting -- Printing Order -- Color Correcting Images for Press -- Type Reversals and Knockouts with Solids, Tints, and Shades -- 7 Behavioral Effects of Color -- Micro Color Responses -- Macro Color Associations -- Acknowledgments -- Contributors -- Index.
• Sommario/riassunto: Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality ; books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.