Writing for museums / / Margot Wallace

• Record Nr.: UNINA9910158568603321
• Autore: Wallace Margot A. <1941->
• Pubbl/distr/stampa: Lanham, Maryland : , : Rowman & Littlefield, , [2014]; ©2014
• ISBN: 1-4422-2762-1
• Descrizione fisica: 1 online resource (260 pages)
• Disciplina: 069/.1
• Soggetti: Communication in museums; Museums - Social aspects; Museums - Educational aspects; Museums - Public relations; Museum visitors; Authorship; Narration (Rhetoric); Museum techniques
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Audio tours -- Blogs -- Brochures -- E-mail -- Education -- Environmental graphics -- Exhibition videos -- Guided tours -- Lectures -- Magazines -- Newsletters -- Pinterest, Twitter, and social media strategies -- Public relations -- Solicitation letter -- Store -- Survey questionnaires -- Volunteers -- Website -- YouTube -- Writing tips.
• Sommario/riassunto: "Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. Your story is told everywhere, and with each narration it reinforces your brand; hopefully every single word reflects your brand. If you ever wished for a good writer, right on staff, ready to take on project, major or routine, here's the help you're looking for. Writing for Museums will help all staff who write better--and result in clearer communication with and education for--all your visitors"--Provided by publisher.