service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read." Tim Reed, MYOB CEO"Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him." Alan Weiss, PhD, Author, Million Dollar ConsultingRhode Island, USA"The accounting game is changing forever. Any partner who doesn't acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century." Chris Hooper, CEO, Accodex Adelaide, Australia |