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Record Nr. |
UNINA9910157409003321 |
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Autore |
Zhuplev Anatoly <1948-, > |
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Titolo |
Doing business in Russia : a concise guide . Volume I / / Anatoly Zhuplev |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xx, 103 pages) |
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Collana |
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International business collection, , 1948-2760 |
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Disciplina |
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Soggetti |
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Investments, Foreign - Russia |
International business enterprises - Russia |
Russia Commerce 21st century |
Russia Economic conditions 21st century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Internationalization of the company: strategic survival and success through competition and growth -- 2. Russia: attractiveness in a global perspective -- 3. Russia's main industries and their attractiveness for international business -- Index. |
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Sommario/riassunto |
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Russia is the world's largest geographic area, major economy, and important power in the global political-economic landscape. Over the past quarter century, following the landmark dissolution of the U.S.S.R., Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book strives to serve as a concise guide in understanding Russia from an international business perspective. You will learn about strategic issues, business drivers, pros, cons, costs, and risks of international expansion. The coverage includes analytical tools, practical applications, sources of information, and assistance in international business research. These are followed by Russia's macroeconomic profile, drivers, strategic strengths and weaknesses in the comparative global context, including its international market attractiveness and primary opportunities for U.S. companies. The book examines Russia's main industries, their profiles, dynamics and business attractiveness, consumer trends, and marketing strategies. The discussion of Russia's regions covers regional |
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subdivisions and economic profiles with the focus on the city of Moscow commanding top attractiveness from the domestic and international business perspective. The book covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism and globalization, Russia retains its relationship-driven culture. The book provides insights in Russian culture by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book's pedagogy includes critical information sources and skill development exercises and cases on doing business in Russia. |
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