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Record Nr. |
UNINA9910157363403321 |
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Autore |
Men Rita Linjuan |
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Titolo |
Excellence in internal communication management / / Rita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xxi, 217 pages) |
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Collana |
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Public relations collection, , 2157-3476 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 191-211) and index. |
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Nota di contenuto |
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1. The evolving practices of internal communication -- 2. Understanding your internal publics -- 3. Building ethical internal relations -- 4. Leadership communication -- 5. Reaching your internal stakeholders -- 6. Organizational structure, culture, and climate -- 7. Employee engagement -- 8. Change management and internal communication -- 9. Measuring the value of internal communication -- 10. The future of internal communication -- Appendices: measures -- References -- Index. |
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Sommario/riassunto |
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This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organizational cultures, and engage employees in a rapidly-changing business and media environment. Solidly grounded in theories of organizational communication and behavior, public relations, leadership, moral philosophy, and business management, this book shares insights about current workplace topics including employee engagement, trust, change communication, new technologies, leadership communication, ethical advising and decision making, transparency and authenticity, and measurement. Mechanisms underlying best practices of internal communication are explained. Data-backed strategies and tactics in enhancing internal |
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communications are discussed. We offer valid scales for use in internal communication assessment. The book concludes with predictions of the future of internal communications research, theory development, and practices. |
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