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1. |
Record Nr. |
UNINA9910156514103321 |
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Titolo |
Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
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Pubbl/distr/stampa |
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Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 |
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©2016 |
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Descrizione fisica |
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1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
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Soggetti |
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Marketing - Moral and ethical aspects - Norway |
Marketing - Law and legislation |
Mass media - Marketing |
Digital communications - Law and legislation |
Digital communications - Moral and ethical aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Sommario/riassunto |
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This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the definition of ‘content marketing’. The book is concerned about the practice of content marketing in a context where media are digitalized, and how digitalization is linked to changes in business models for the media. However, content marketing practices are challenging the legal framework as well as ethical restrictions in several ways. One example is freedom of expression concerning commercial content. Another is the debate on content marketing as native advertisements in editorial products, and the risk of mixing such commercial content with journalism. This book is the first to be published on this topic in the Norwegian language based on scientific research and including many examples from Norwegian practices. |
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2. |
Record Nr. |
UNINA9910778519603321 |
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Titolo |
The Hundred Years War (part II) [[electronic resource] ] : different vistas / / edited by L.J. Andrew Villalon and Donald J. Kagay |
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Pubbl/distr/stampa |
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Leiden ; ; Boston, : Brill, 2008 |
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ISBN |
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1-282-39929-2 |
9786612399299 |
90-474-4283-0 |
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Descrizione fisica |
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1 online resource (512 p.) |
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Collana |
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History of warfare, , 1385-7827 ; ; v. 51 |
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Altri autori (Persone) |
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VillalonL. J. Andrew |
KagayDonald J |
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Disciplina |
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Soggetti |
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Hundred Years' War, 1339-1453 |
Military art and science - Europe - History |
France History, Military 1328-1589 |
Great Britain History, Military 1066-1485 |
France Foreign relations Great Britain |
Great Britain Foreign relations France |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [439]-466) and index. |
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Nota di contenuto |
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Preliminary Material / L.J.A. Villalon and D.J. Kagay -- The Hundred Years Wars: Not One But Many / Kelly Devries -- The Battle Of Agincourt / Clifford J. Rogers -- Grief And Memory After The Battle Of Agincourt / Megan Cassidy-Welch -- \'Cut Off Their Heads, Or I’LL Cut Off Yours\': Castilian Strategy And Tactics In The War Of The Two Pedros And The Supporting Evidence From Murcia / L. J. Andrew Villalon -- The Defense Of The Crown Of Aragon During The War Of The Two Pedros (1356–1366) / Donald J. Kagay -- The English Longbow: A Revolution In Technology? / David Whetham -- The Longbow-Crossbow Shootout At Crécy (1346): Has The \'Rate Of Fire Commonplace\' Been Overrated? / Russell Mitchell -- Philip VI’S Mortal Enemy: Robert Of Artois And The Beginning Of The Hundred Years War / Dana L. Sample -- The Combat Of The Thirty Against Thirty: An Example Of Medieval Chivalry? / Steven Muhlberger -- John Hawkwood: Florentine Hero And Faithful Englishman / William P. Caferro -- The |
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Afterlife Of A Hero: Bertrand Du Guesclin Imagined / Richard Vernier -- Purveyance And Peasants At The Beginning Of The Hundred Years War: Maddicott Reexamined / Ilana Krug -- The Good, The Bad, And The Ugly: Visions Of Burgundy, France, And England In The Oeuvres Of Georges Chastellain / L. B. Ross -- Mental Incapacity And The Financing Of War In Medieval England / Wendy J. Turner -- Appendix One. The Hundred Years War And Genealogical Charts / L. J. Andrew Villalon -- Appendix Two. Genealogies / L.J.A. Villalon and D.J. Kagay -- Appendix Three. Battles, Campaigns, Treaties / L.J.A. Villalon and D.J. Kagay -- Bibliography / L.J.A. Villalon and D.J. Kagay -- Index / L.J.A. Villalon and D.J. Kagay. |
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Sommario/riassunto |
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This book takes a fresh look at the Hundred Years War by gathering the latest scholarship on several aspects of the conflict that have not been amply studied before and several that have become “gospel” by numerous scholarly treatments. The collection focuses on the following subjects: (1) the Hundred Years War as a wide-ranging struggle that effected many European regions, (2) the battle of Agincourt and its political and emotional aftermath, (3) the Iberian theater of war that sprang from the main conflict, (4) the impact of the crossbow and longbow on the great battles of the conflict, (5) great leaders of the war, and (6) economic, literary, and psychological aspects of the conflict. Contributors are: William P. Caferro, Megan Cassidy Welch, Kelly DeVries, Donald J. Kagay, Ilana Krug, Russell Mitchell, Steven Muhlberger, Clifford J. Rogers, L. B. Ross, Dana Sample, Wendy Turner, Richard Vernier, L. J. Andrew Villalon and David Whetham. Winner of the 2014 Verbruggen Prize of De Re Militari (the Society for the Study of Medieval Military History) given annually for the best book on medieval military history. |
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