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1. |
Record Nr. |
UNINA9910155626103321 |
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Autore |
Connolly Sheila |
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Titolo |
Seeing the dead / / Sheila Connolly |
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Pubbl/distr/stampa |
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Old Saybrook, : Tantor Audio, 2016 |
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ISBN |
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Edizione |
[Unabridged.] |
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Descrizione fisica |
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1 online resource (7 audio files) : digital |
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Collana |
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Relatively Dead Mystery, ; 2. |
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Classificazione |
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FIC022040FIC022070FIC022100 |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Audiolibro |
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Livello bibliografico |
Monografia |
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Note generali |
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Sommario/riassunto |
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Ever since her first ghostly sighting, Abby Kimball has been trying to unravel the mystery of her newly discovered ability. So when she sees the apparition of a Revolutionary War soldier in the middle of the town green-just days before the annual Patriot's Day celebration, no less-she's determined to figure out her connection to the man. The ethereal soldier is not the only mystery in Abby's life. She's also trying to sort out her connection to Ned Newhall, the man who shares her ability and is playing a more serious romantic role in her life every day. But with plans for the celebration ramping up and her job becoming more chaotic by the minute, Abby's finding it hard to catch her breath, much less come to grips with all the new turns her life has taken. And when another eerie episode is followed by the appearance of a very curious young girl who seems wise beyond her years, Abby discovers she and Ned may have only scratched the surface of their special ability, and that Ned may hold the biggest surprise yet. |
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2. |
Record Nr. |
UNINA9911016068503321 |
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Autore |
Bagozzi Richard P |
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Titolo |
Foundations of Consumer Behavior : Insights from Cross-Cultural Contexts / / by Richard P. Bagozzi, Attila Yaprak |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
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ISBN |
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Edizione |
[1st ed. 2025.] |
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Descrizione fisica |
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1 online resource (239 pages) |
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Collana |
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International Marketing and Management Research, , 2662-8554 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Diversity in the workplace |
International business enterprises |
Cross-Cultural Management |
International Business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers’ negative dispositions and how they affect purchase choice -- Chapter 6: Consumers’ positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models. |
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Sommario/riassunto |
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic |
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knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior. Richard P. Bagozzi is Dwight F. Benton Professor of Behavioral Science in Management (Emeritus at the Ross School of Business at the University of Michigan, USA. Attila Yaprak is Professor of Marketing and International Business (Emeritus) at the Mike Ilitch School of Business at Wayne State University, USA. |
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