|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910155242603321 |
|
|
Autore |
Perloff Richard M. |
|
|
Titolo |
The dynamics of persuasion : communication and attitudes in the 21st century / / Richard M. Perloff |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York : , : Routledge, , 2017 |
|
|
|
|
|
|
|
ISBN |
|
1-315-65771-6 |
1-317-32888-4 |
|
|
|
|
|
|
|
|
Edizione |
[Sixth edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (649 pages) : color illustrations |
|
|
|
|
|
|
Collana |
|
Routledge communication series |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Persuasion (Psychology) |
Mass media - Psychological aspects |
Attitude change |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
pt. 1. Foundations -- pt. 2. The nature of attitudes -- pt. 3. Changing attitudes and behavior -- pt. 4. Persuasive communication contexts. |
|
|
|
|
|
|
|