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Record Nr. |
UNINA9910155223303321 |
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Autore |
Prahalad C. K. |
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Titolo |
The future of competition : co-creating unique value with customers / / C. K. Prahalad, Venkat Ramaswamy |
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Pubbl/distr/stampa |
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Boston, Massachusetts : , : Harvard Business School Press, , 2004 |
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©2004 |
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ISBN |
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Descrizione fisica |
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1 online resource (215 pages) : illustrations |
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Disciplina |
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Soggetti |
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Competition |
Customer relations |
Customer services |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. |
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