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Record Nr. |
UNINA9910155157303321 |
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Autore |
Wirtz Jochen |
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Titolo |
Winning in service markets : success through people, technology and strategy / / Jochen Wirtz |
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Pubbl/distr/stampa |
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New Jersey : , : World Scientific, , 2017 |
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©2017 |
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Descrizione fisica |
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1 online resource (704 pages) : color illustrations, charts |
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Disciplina |
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Soggetti |
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Service industries - Marketing |
Branding (Marketing) |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from PDF file title page (viewed December 1, 2016). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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"Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world."--Publisher's website. |
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