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Record Nr. |
UNISA996308785903316 |
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Autore |
Richter Julia |
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Titolo |
Die Konstruktion von Reputation : Verweise auf Ferdinand de Saussure in der romanistischen Sprachwissenschaft / Julia Richter |
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Pubbl/distr/stampa |
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Bielefeld, : transcript Verlag, 2015 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (346 pages) |
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Collana |
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Classificazione |
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Disciplina |
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Soggetti |
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Diskursanalyse; Polyphonie; Ferdinand De Saussure; Reputation; Romanistische Linguistik; Verweisforschung; Sprache; Wissenschaft; Sprachwissenschaft; Wissenschaftssoziologie; Romanistik; Soziologie; Discourse Analysis; Polyphony; Romance Linguistics; Citation Analysis; Language; Science; Linguistics; Sociology of Science; Romance Studies; Sociology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Frontmatter 1 Inhalt 5 Danksagung 7 Abkürzungen und Erläuterungen 9 1. Einleitung 11 2. Reputation und kanonisiertes Wissen aus wissenschaftssoziologischer Sicht 15 3. Strukturbezogene Kriterien der Beschreibung von Diskursgemeinschaften 39 4. Korpus 65 5. Die romanistische Linguistik als Diskursgemeinschaft 101 6. Methode 141 7. Ergebnisse 199 8. Zusammenfassung und Weiterführung 313 9. Literaturverzeichnis 325 Tabellenverzeichnis 343 |
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Sommario/riassunto |
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Die Berühmtheit eines Wissenschaftlers lässt sich nicht ausschließlich an der Anzahl der auf seine Werke getätigten Verweise ermessen. Auch die Vernachlässigung der Vollständigkeit eines Verweises auf den Urheber einer als grundlegend wahrgenommenen Idee stellt eine - wenn nicht gar die intensivste - Form der Anerkennung dar. Julia Richter ermittelt, mit welchen Strategien wissenschaftliches Prestige erzeugt wird. Im Zentrum ihrer Analyse stehen die Verweise auf Ferdinand de Saussure im Diskurs der romanistischen Linguistik. Die Studie entwickelt sogleich eine diskursanalytische Methode, die geeignet ist, Verweise in wissenschaftlichen Texten auf ihr Potential hin zu untersuchen, bestimmte Akteure des Diskurses aufzuzeigen und die |
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Beziehungen zwischen diesen Diskursakteuren darzustellen. |
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2. |
Record Nr. |
UNINA9910155144803321 |
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Autore |
Galka Robert J. |
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Titolo |
Customer relationship management : the foundation of contemporary marketing strategy / / Robert J. Galka and Roger J. Baran |
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Pubbl/distr/stampa |
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New York ; ; London : , : Routledge, , 2017 |
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ISBN |
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1-315-68783-6 |
1-317-41933-2 |
1-317-41932-4 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (607 pages) : illustrations |
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Altri autori (Persone) |
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BaranRoger J <1945-> (Roger Joseph) |
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Disciplina |
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Soggetti |
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Customer relations - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revised edition of CRM, 2013. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities. |
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Sommario/riassunto |
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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This |
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edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor's manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. |
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