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Record Nr. |
UNINA9910155131903321 |
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Autore |
Davis Judy Foster |
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Titolo |
Pioneering African-American women in the advertising business : biographies of mad black women / / Judy Foster Davis |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2017 |
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ISBN |
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1-315-68861-1 |
1-317-42167-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (255 pages) : illustrations |
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Collana |
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Routledge studies in the history of marketing ; ; 3 |
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Disciplina |
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659.1092/520973 |
659.1092520973 |
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Soggetti |
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Advertising executives - United States |
African American women executives |
Advertising - United States - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: Black women and Madison Avenue -- Women and African-Americans in the advertising profession: an historical overview of the industry and people -- Barbara Gardner Proctor: unconventional advertising pioneer -- Caroline Robinson Jones: tenacious advertising trailblazer -- Joel P. Martin: transformative artist -- Carol H. Williams: marathon woman -- African-American women and structural oppression in the advertising industry -- Epilogue: extraordinary women. |
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Sommario/riassunto |
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This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals. |
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