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Record Nr. |
UNINA9910155118203321 |
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Autore |
Pantano Eleonora <1982-, > |
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Titolo |
Internet retailing and future perspectives / / Eleonora Pantano. [et al.] |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2017 |
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ISBN |
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1-315-67430-0 |
1-317-37877-6 |
1-317-37876-8 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (356 pages) : illustrations |
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Altri autori (Persone) |
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DennisCharles (Charles E.) |
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Disciplina |
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Soggetti |
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Internet marketing |
Electronic commerce |
Retail trade - Computer network resources |
Teleshopping |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees." |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing. |
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