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1. |
Record Nr. |
UNINA9910458827603321 |
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Autore |
Clifton Brian <1969-> |
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Titolo |
Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton |
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Pubbl/distr/stampa |
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Indianapolis, IN, : Wiley, c2010 |
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ISBN |
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1-282-54762-3 |
9786612547621 |
0-470-63492-8 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (531 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Web usage mining |
Internet users - Statistics - Data processing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary |
Chapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports |
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Chapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts |
Getting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters |
Report Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary |
Part IV: Using Visitor Data to Drive Website Improvement |
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Sommario/riassunto |
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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performa |
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2. |
Record Nr. |
UNINA9910155111803321 |
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Titolo |
Divination as Science : A Workshop on Divination Conducted during the 60th Rencontre Assyriologique Internationale, Warsaw, 2014 / / edited by Jeanette C. Fincke |
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Pubbl/distr/stampa |
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2016 |
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Winona Lake, IN : , : Eisenbrauns |
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ISBN |
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Descrizione fisica |
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1 online resource (189 pages) |
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Collana |
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Rencontre Assyriologique Internationale |
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Disciplina |
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Soggetti |
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Assyriology |
Assyro-Babylonian religion |
Religion and science - Middle East |
Divination - Middle East |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Frontmatter -- Contents -- Abbreviations -- Preface -- Divination between Religion and Science -- Bias in Observations of Natural Phenomena Made for Divinatory Purposes -- “Shamash, great lord, whom I am asking, answer me with reliable ‘Yes!’ ”: The Influence of Divination on the Result of War -- Sheep Anatomical Terminology in the šumma immeru Omen Series and Additional Texts -- Some Remarks about the Old Babylonian Libanomancy Texts -- The Oldest Mesopotamian Astronomical Treatise: enūma anu e -- Divination and Religion as a Cultural System -- Indexes |
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Sommario/riassunto |
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There is no doubt that Ancient Near Eastern divination is firmly rooted in religion, since all ominous signs were thought to have been sent by gods, and the invocation of omens was embedded in rituals. Nonetheless, the omen compendia display many aspects of a generally scientific nature. In their attempt to note all possible changes to the affected objects and to arrange their observations systematically for reference purposes, the scholars produced texts that resulted in a rather detailed description of the world, be it with respect to geography |
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(the urban or rural environment on earth, or celestial and meteorological phenomena observed in the sky), biology (the outer appearance of the bodies of humans or animals, or the entrails of sheep), sociology (behavior of people) or others. Based on different divination methods and omen compendia, the question discussed during this workshop was whether the scholars had a scientific approach, presented as religion, or whether Ancient Near Eastern divination should be considered purely religious and that the term “science” is inappropriate in this context. The workshop attracted a large audience and lively discussion ensued. The papers presented in this volume reflect the focus of the sessions during the workshop and are likely to generate even more discussion, now that they are published. |
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