1.

Record Nr.

UNINA9910155005203321

Autore

Cliffe Sheila

Titolo

The social life of kimono : Japanese fashion past and present / / Sheila Cliffe

Pubbl/distr/stampa

London, England : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2020

London, England : , : Bloomsbury Publishing, , 2020

ISBN

1-4742-8610-0

1-4725-8554-2

Descrizione fisica

1 online resource (249 pages) : illustrations

Collana

Dress, body, culture

Classificazione

HIS021000DES005000

DES005000.

Disciplina

391.00952

Soggetti

Kimonos

Clothing and dress - Social aspects - Japan

Material culture

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Think fashion or tradition? -- Tracing trends in Heian and Edo -- Mode becomes modern: Meiji to twenty-first Century -- In press and picture: kimono discourse -- Making and marketing -- Wearers and wardrobes -- Returning kimono to the Streets.

Sommario/riassunto

"The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume. This book challenges that perception, revealing the nuanced meanings and messages behind the kimono from the point of view of its wearers and producers, many of whom - both men and women - see the garment as a vehicle for self-expression. Taking a material culture approach, The Social Life of Kimono is the first study to combine the history of the kimono as a fashionable garment with an in-depth exploration of its multifaceted role today on both the street and the catwalk. Through case studies covering historical advertising campaigns, fashion



magazines, interviews with contemporary kimono designers, large scale and small craft producers, and consumers who choose to wear them, The Social Life of Kimono gives a unique insight into making and meaning of this complex garment"--