Financial Times Guide to Business Start Up 2016 : The Most Comprehensive Annually Updated Guide for Entrepreneurs

• Record Nr.: UNINA9910154954803321
• Autore: Williams Sara
• Pubbl/distr/stampa: , : Pearson Education UK, , 2015; ©2015
• ISBN: 1-292-10474-0
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (501 pages)
• Soggetti: Entrepreneurship; Business planning
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- About the author -- Chapter 1 You and your ideas -- Chapter 2 Who will buy? -- Chapter 3 A spot of coaching -- Chapter 4 Your business identity -- Chapter 5 Are you sure? -- Chapter 6 The business plan -- Chapter 7 Timing the jump -- Chapter 8 Less than 100 per cent -- Chapter 9 Off the peg -- Chapter 10 Franchises -- Chapter 11 Beating the pirates -- Chapter 12 The right name -- Chapter 13 Getting the message across -- Chapter 14 Getting new customers -- Chapter 15 Building customer relationships -- Chapter 16 How to set a price -- Chapter 17 Choosing your workplace -- Chapter 18 Professional back-up -- Chapter 19 Getting the right staff -- Chapter 20 Your rights and duties as an employer -- Chapter 21 Your business and the environment -- Chapter 22 Insurance -- Chapter 23 Forecasting -- Chapter 24 Raising the money -- Chapter 25 Staying afloat -- Chapter 26 Moving ahead -- Chapter 27 Not waving but drowning -- Chapter 28 Keeping the record straight -- Chapter 29 Tax -- Chapter 30 VAT -- Chapter 31 Pensions and retirement -- Appendix: Useful Financial Times article -- References -- Index.
• Sommario/riassunto: Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a ; copy of the No.1 bestselling The Financial Times Guide to Business Start Up on your shelf. Annually updated, this guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.