|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910154952003321 |
|
|
Autore |
Evans Vaughan <1951-> |
|
|
Titolo |
The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / / Vaughan Evans |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Harlow, England : , : Pearson, , [2016] |
|
©2016 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[Second edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (297 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Business planning |
Proposal writing in business |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Revised edition of the author's Financial times essential guide to writing a business plan, 2011. |
|
|
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Sommario/riassunto |
|
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish. |
|
|
|
|
|
|
|