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1. |
Record Nr. |
UNISOBSOB021190 |
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Autore |
Plato |
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Titolo |
Gorgias / Plato ; Tr. with notes Terence Irwin |
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Pubbl/distr/stampa |
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Oxford, : Clarendon Press, 1979 |
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ISBN |
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Descrizione fisica |
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Collana |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910154930003321 |
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Autore |
Blythe Jim |
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Titolo |
Essentials of marketing / / Jim Blythe, Jane Martin |
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Pubbl/distr/stampa |
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Harlow, : Pearson, 2016 |
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Harlow, England : , : Pearson, , 2016 |
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ISBN |
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9781292100081 (e-book) |
9781292098449 (pbk.) |
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Edizione |
[6th ed.] |
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Descrizione fisica |
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1 online resource (xviii, 350 p.) : ill |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Libros electrónicos. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1 What do Marketers do? -- 2 The Marketing Environment -- 3 Consumer and Buyer Behaviour -- 4 Segmentation, Targeting and Positioning -- 5 Market Research -- 6 Products, Branding and Packaging -- 7 Pricing Strategies -- 8 Distribution -- 9 Marketing |
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Communications and Promotional Tools -- 10 Marketing Planning, Implementation and Control -- 11 Services Marketing -- 12 Sustainable Marketing -- Glossary -- Index. |
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Sommario/riassunto |
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Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years. |
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