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Record Nr. |
UNINA9910154762003321 |
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Autore |
Dalton Chris |
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Titolo |
Brilliant strategy for business : how to plan, implement and evaluate strategy at any level of management / / Chris Dalton |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2016] |
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©2016 |
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ISBN |
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1-292-10787-1 |
1-292-10786-3 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (1 volume) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover -- Title Page -- Copyright -- Contents -- About the author -- Acknowledgements -- Introduction -- How the book is organised -- part 1 Getting to grips with strategy -- 1 How to be a brilliant business strategist -- 2 Strategic issues -- 3 Strategic directions -- part 2 Business level strategy -- 4 Finding competitive advantage -- 5 Strategy as learning and innovation -- 6 Strategy, day to day -- 7 How to lead, implement change and evaluate strategy -- part 3 Strategic thinking in a changing world -- 8 The purpose and future of strategy -- 9 How to break the rules of strategy -- Epilogue -- Further reading -- Twenty prominent strategists -- Index. |
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Sommario/riassunto |
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In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions. |
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