1.

Record Nr.

UNINA9910154762003321

Autore

Dalton Chris

Titolo

Brilliant strategy for business : how to plan, implement and evaluate strategy at any level of management / / Chris Dalton

Pubbl/distr/stampa

Harlow, England : , : Pearson, , [2016]

©2016

ISBN

1-292-10787-1

1-292-10786-3

Edizione

[1st edition]

Descrizione fisica

1 online resource (1 volume) : illustrations

Collana

Brilliant

Disciplina

658.4012

Soggetti

Strategic planning

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover -- Title Page -- Copyright -- Contents -- About the author -- Acknowledgements -- Introduction -- How the book is organised -- part 1 Getting to grips with strategy -- 1 How to be a brilliant business strategist -- 2 Strategic issues -- 3 Strategic directions -- part 2 Business level strategy -- 4 Finding competitive advantage -- 5 Strategy as learning and innovation -- 6 Strategy, day to day -- 7 How to lead, implement change and evaluate strategy -- part 3 Strategic thinking in a changing world -- 8 The purpose and future of strategy -- 9 How to break the rules of strategy -- Epilogue -- Further reading -- Twenty prominent strategists -- Index.

Sommario/riassunto

In Business, strategy is king.  Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.