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Record Nr. |
UNINA9910154755503321 |
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Titolo |
Television advertising in Canadian elections : the attack mode 1993 / / Walter I. Romanow ... [et al.], editors |
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Pubbl/distr/stampa |
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Waterloo, Ont., : Wilfrid Laurier University Press, 1999 |
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ISBN |
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9786613811400 |
9781282233669 |
1282233661 |
9780889206298 |
0889206295 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (263 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Advertising, Political - Canada |
Television in politics - Canada |
Negativism |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgements; Chapter 1 Introduction; Chapter 2 The Theory and Use of Political Advertising; Chapter 3 The 1993 Canadian Federal Election: Background and Party Advertising Strategies; Chapter 4 Contextual Analysis of Political Advertising: The Attack Mode on English-Language TV; Chapter 5 Political Ads on Quebec TV during the 1993 Federal Election; Chapter 6 The Role of Images in Quebec Political Advertising; Chapter 7 Quantitative Assessment of Advertising Effects: Survey Data |
Chapter 8 Exploring the Impact of Negative Political Ads through the Use of Participatory Action ResearchChapter 9 Cognitive Responses to Political Advertising on Quebec TV in the 1993 Election; Chapter 10 The Ethics of Political Advertising; Chapter 11 Conclusions; Appendix A: Political Advertisements in English; Appendix B: Political Advertisements in French; Notes; Glossary; Bibliography; About the Authors; Name Index; Subject Index |
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Sommario/riassunto |
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Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do |
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