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Record Nr. |
UNINA9910154648503321 |
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Titolo |
The marketing of sport / / edited by John Beech and Simon Chadwick |
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Pubbl/distr/stampa |
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Harlow, England : , : FT Prentice Hall, , [2007] |
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©2007 |
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ISBN |
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1-281-34709-4 |
9786611347093 |
1-4058-9881-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (556 pages) : illustrations |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- Brief content -- Contents -- Figures -- Tables -- About the authors. |
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Sommario/riassunto |
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The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the worlds leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.  . |
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