How the Brain Processes Multimodal Technical Instructions / / by Dirk Remley

• Record Nr.: UNINA9910154616403321
• Autore: Remley Dirk
• Pubbl/distr/stampa: London, United Kingdom : , : Taylor & Francis, , 2017
• ISBN: 1-315-23155-7
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (ix, 203 pages) : illustrations
• Collana: Baywood's Technical Communications Series
• Disciplina: 401.9
• Soggetti: Reasoning; Communication of technical information; Multimodal user interfaces (Computer systems)
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di contenuto: Cover; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgment; Chapter 1 A Gap to Bridge; Cognitive Neuroscience and Rhetoric; Rhetoric and Science; A Multimodal Cognitive Experience Involving an Emergency; The Fire Engine; The Retailer; Multisensory Rhetoric and Neuroscience; Neural Research Methods; Electrophysiology; The 2-Photon Microscope; Hemo-Neural Hypothesis; Multimodality of Neurons; Mirror Neurons; Neural Plasticity; Overview of Book; Chapter 2 Multimodality and Neurobiology; Multimodal Integration and Cognition; Neurorhetoric of Particular Senses. Visual-Dominance Effect Visual-Auditory Links; The Rhetoric of Hands-on-Learning; Visual-Spatial Links; Motion Perception; Touch-Vision; Previous Experience; Conclusion; Chapter 3 The Neurocognitive Model of Multimodal Rhetoric; Terminology; Intermodal Sensory Redundancy; Visual Dominance; Temporal Synchronicity; Prior Experience; Attention-Modal Filtering; Medium; Studying Multimodal Rhetoric Through the Socioneurobiological Lens; Theoretical Limitations; A Basic Example of Analysis; Conclusion; Chapter 4 Framing Cognition with Media; Introduction; Scholarship in Assessing Multimodal Projects. Analysis of Affordances and Constraints The Rhetoric of Multimodality; Assessment of the Multimodal; Technology and the Message; Writing Technologies and New Media; Cognition and PowerPoint Slide Show; Video Rhetoric; Multimodal Instructional Theory: Narration/Images; Multimodality and ; the Web; Conclusion; Chapter 5 Historical Case Study: TWI Training Practices; Methods; TWI Background; Labor Market; Government-Sponsored Training During WWII; TWI Job Instruction; Manuals; The Accident; Description of Event; Report of Investigation into Accident; Modes Emphasized in the Training Program. Training Practices: Preaccident Changes in Training; Conclusion; Chapter 6 New Media Applications: Slide Shows and Simulators; Slide Shows; Simulators; Second Life; Object-Specific Simulators: Pilot and Air Traffic Controller Training; Conclusion; Chapter 7 Instructional Machinima; Machinima Instructional Video 1: Second Life Orientation; Soccer Video Product; Neurorhetoric; Case Study of Skill Segment; Discussion; Conclusion; Chapter 8 Comparative Neurorhetorical Analyses; Creating a Website Using Adobe Photoshop; Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF); Video. Print-Linguistic Text: PowerPoint and Interactive Narration Limitations of Medium; Conclusion; Chapter 9 Research Implications; Education; Multimodal Instructional Materials; Web-Design/Web-Based Instruction; Service Learning/Internships; Workplace Training; Reward Neurons; Online Tutorials; Simulators; Technological Limitations of Research Tools and Options; Pharmacology; Chapter 10 Conclusion; Directions for Future Growth; Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition; Appendix B: Interview Questions.
• Sommario/riassunto: Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning.