Key business analytics : the 60+ business analysis tools every manager needs to know / / Bernard Marr

• Record Nr.: UNINA9910153249503321
• Autore: Marr Bernard
• Pubbl/distr/stampa: Harlow, England : , : Pearson, , [2016]; ©2016
• ISBN: 1-292-01745-7; 1-292-01743-0
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (1 volume) : illustrations
• Disciplina: 658.4013
• Soggetti: Benchmarking (Management); Business planning; Performance; Management - Statistical methods
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- About the author -- Introduction -- PART ONE Bare analytics -- 1 Business experiments/experimental design/AB testing -- 2 Visual analytics -- 3 Correlation analysis -- 4 Scenario analysis -- 5 Forecasting/time series analysis -- 6 Data mining -- 7 Regression analysis -- 8 Text analytics -- 9 Sentiment analysis -- 10 Image analytics -- 11 Video analytics -- 12 Voice analytics -- 13 Monte Carlo simulation -- 14 Linear programming -- 15 Cohort analysis -- 16 Factor analysis -- 17 Neural network analysis -- 18 Meta-analytics - literature analysis -- PART TWO Analytics input tools or data collection methods -- 19 Quantitative surveys -- 20 Qualitative surveys -- 21 Focus groups -- 22 Interviews -- 23 Ethnography -- 24 Text capture -- 25 Image capture -- 26 Sensor data -- 27 Machine data capture -- PART THREE Financial analytics -- 28 Predictive sales analytics -- 29 Customer profitability analytics -- 30 Product profitability analytics -- 31 Cash flow analytics -- 32 Value driver analytics -- 33 Shareholder value analytics -- PART FOUR Market analytics -- 34 Unmet need analytics -- 35 Market size analytics -- 36 Demand forecasting -- 37 Market trend ; analytics -- 38 Non-customer analytics -- 39 Competitor analytics -- 40 Pricing analytics -- 41 Marketing channel analytics -- 42 Brand analytics -- PART FIVE Customer analytics -- 43 Customer satisfaction analysis -- 44 Customer lifetime value analytics -- 45 Customer segmentation analytics -- 46 Sales channel analytics -- 47 Web analytics -- 48 Social media analytics -- 49 Customer engagement analytics -- 50 Customer churn analytics -- 51 Customer acquisition analytics -- PART SIX Employee analytics -- 52 Capability analytics -- 53 Capacity analytics -- 54 Employee churn analytics -- 55 Recruitment channel analytics.; 56 Competency acquisition analytics -- 57 Employee performance analytics -- 58 Corporate culture analytics -- 59 Leadership analytics -- PART SEVEN Operational analytics -- 60 Fraud detection analytics -- 61 Core competency analytics -- 62 Supply chain analytics -- 63 Lean Six Sigma analytics -- 64 Capacity utilisation analytics -- 65 Project and programme analytics -- 66 Environmental impact analytics -- 67 Corporate social responsibility (CSR) analytics -- Index.
• Sommario/riassunto: Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.