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Record Nr. |
UNINA9910153125303321 |
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Autore |
Hair Joseph F. |
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Titolo |
Multivariate data analysis / / Joseph F. Hair Jr. [and three others] |
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Pubbl/distr/stampa |
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Harlow, Essex, England : , : Pearson, , [2014] |
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©2014 |
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ISBN |
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Edizione |
[Seventh edition, Pearson new international edition.] |
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Descrizione fisica |
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1 online resource (734 pages) : illustrations |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Pearsonal New International Edition." |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Cover -- Table of Contents -- 1. Overview of Multivariate Methods -- 2. Examining Your Data -- 3. Exploratory Factor Analysis -- 4. Multiple Regression Analysis -- 5. Multiple Discriminant Analysis -- 6. Logistic Regression: Regression with a Binary Dependent Variable -- 7. Conjoint Analysis -- 8. Cluster Analysis -- 9. Multidimensional Scaling -- 10. Analyzing Nominal Data with Correspondence Analysis -- 11. Structural Equations Modeling Overview -- 12. Confirmatory Factor Analysis -- 13. Testing Structural Equations Models -- 14. Manova and Glm -- Index. |
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Sommario/riassunto |
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For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. |
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