1.

Record Nr.

UNINA9910153101003321

Autore

Freedman Craig

Titolo

In Search of the Two-Handed Economist [[electronic resource] ] : Ideology, Methodology and Marketing in Economics / / by Craig Freedman

Pubbl/distr/stampa

London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016

ISBN

1-137-58974-4

Edizione

[1st ed. 2016.]

Descrizione fisica

1 online resource (XX, 418 p. 1 illus.)

Collana

Palgrave Studies in the History of Economic Thought, , 2662-6578

Disciplina

330.1509

Soggetti

Economic history

Economic policy

Marketing

History of Economic Thought/Methodology

Economic Policy

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

Prologue: Marketing Truth -- 1. Elephant Stalkers: Fixed Perspectives and Required Results -- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions -- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory -- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics -- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin -- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes -- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.

Sommario/riassunto

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven



carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.