Seitel: Pract Publc Relation PNIE_12

• Record Nr.: UNINA9910153068303321
• Autore: Seitel Fraser P
• Pubbl/distr/stampa: [Place of publication not identified], : Pearson Education Limited, 2013
• ISBN: 1-292-05530-8
• Edizione: [12th ed.]
• Descrizione fisica: 1 online resource (402 pages)
• Soggetti: Public relations; Communication in organizations
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Cover -- Table of Contents -- 1. Defining Public Relations -- 2. The History and Growth of Public Relations -- 3. Communication -- 4. Public Opinion -- 5. Management -- 6. Ethics -- 7. The Law -- 8. Research -- 9. Media -- 10. Social Media -- 11. Government Relations -- 12. Employee Relations -- 13. Community Relations -- 14. International Consumer Relations -- 15. Public Relations Writing -- 16. Integrated Marketing Communications -- 17. Crisis Management -- Index.
• Sommario/riassunto: For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.