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1. |
Record Nr. |
UNINA9910139510203321 |
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Autore |
Jeffery Mark <1965-> |
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Titolo |
Data-driven marketing [[electronic resource] ] : the 15 metrics everyone in marketing should know / / Mark Jeffery |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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0-470-59569-8 |
1-119-19866-6 |
1-282-54841-7 |
9786612548413 |
0-470-59568-X |
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Descrizione fisica |
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1 online resource (323 p.) |
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Disciplina |
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Soggetti |
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Marketing research |
Marketing - Mathematical models |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing |
Chapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX |
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Sommario/riassunto |
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to |
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spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg S |
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2. |
Record Nr. |
UNINA9910151865203321 |
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Autore |
التراث مركز |
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Titolo |
الإصابة في تمييز الصحابة [[electronic resource] ] : الجزء السابع |
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Pubbl/distr/stampa |
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الرياض, : مركز التراث للبرمجيات, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (765 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Hadith -- Authorities -- Early works to 1800 |
Hadith -- Authorities |
ISLAM -- BIOGRAPHY OF THE PROPHET -- COMPANIONS AND FOLLOWERS -- AL AL_BAIT -- NAMES OF PERSONS -- BIOGRAPHIES |
Muhammad, -- Prophet, -- -632 -- Companions -- Early works to 1800 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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3. |
Record Nr. |
UNINA9910901898603321 |
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Autore |
Bonini Tiziano |
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Titolo |
Algorithms of resistance : the everyday fight against platform power / / Tiziano Bonini and Emiliano Treré |
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Pubbl/distr/stampa |
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Cambridge, Massachusetts : , : The MIT Press, , [2024] |
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ISBN |
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9780262377485 |
0262377489 |
9780262377492 |
0262377497 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (253 pages) |
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Disciplina |
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Soggetti |
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Internet - Social aspects |
Online algorithms - Social aspects |
Online algorithms - Moral and ethical aspects |
Online manipulation |
Gig economy |
Social media and society |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Living with algorithms : power, agency, resistance -- The moral economy of algorithmic agency -- "Gaming" the boss -- "Gaming" culture -- "Gaming" politics -- Frontiers of resistance in the automated society. |
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Sommario/riassunto |
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"Bonini and Trere explore how people all around the world use different tactics to interfere with the algorithms behind the platforms they use to work, entertain, and inform themselves"-- |
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