| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910151654003321 |
|
|
Autore |
Bussey Cathy |
|
|
Titolo |
PR : create a PR sensation, whatever your budget, whatever your business / / Cathy Bussey |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Harlow, England : , : Prentice Hall, , [2011] |
|
©2011 |
|
|
|
|
|
|
|
|
|
ISBN |
|
0-273-74659-6 |
1-283-27555-4 |
9786613275554 |
0-273-74660-X |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xii, 154 pages) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public. Understand the elements of a PR campaign and how to pitch to the media. Find out how to manage a crisis. Discover the power of social networking and how to get noticed online |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910777647003321 |
|
|
Autore |
Subačius Giedrius |
|
|
Titolo |
Upton Sinclair: The Lithuanian Jungle : Upon the Centenary of The Jungle (1905 and 1906) by Upton Sinclair / / Giedrius Subačius |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Leiden; ; Boston : , : BRILL, , 2006 |
|
|
|
|
|
|
|
ISBN |
|
94-012-0240-0 |
1-4237-8910-5 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (115 p.) |
|
|
|
|
|
|
Collana |
|
On the Boundary of Two Worlds ; ; 5 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Lithuanian language - History and criticism |
Lithuanian language |
TheJungle (Sinclair) |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Acknowledgements -- Foreword -- ONE. Sinclair's Sources and His Choice of Lithuanian Characters -- 1. Sinclair's Method of Gathering Material for His Novel -- 2. Immigrants in the Chicago Stockyards -- 3. Two Main Lithuanian Sources for The Jungle -- 4. The Wedding, Kaztauskis's Story, and Lithuanian -- TWO. The Lithuanian Language -- 1. Sinclair's Passion for Foreign Languages -- 2. Lithuanian Words and Phrases -- 3. Surnames -- THREE. Specific Locations -- 1. Carey's Dump -- 2. Back of the Yards -- 3. The Wedding Feast Saloon -- 4. The Church of the Wedding Ceremony -- FOUR. Conclusion -- Bibliography -- Abbreviations -- Index. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
In his legendary novel The Jungle (1905 and 1906), Upton Sinclair included a conspicuous number of Lithuanian words, phrases and surnames. This volume is the first attempt to analyze aspects of Lithuanian linguistic and historical data from The Jungle. Sinclair discovered the Lithuanian language in Chicago and explored it with pleasure. He even confessed to having sang in Lithuanian. If you look for "a Lithuanian linguist" working in field-research conditions in Chicago's Back of the Yards-there is Upton Sinclair! The book targets Sinclair's motives for choosing Lithuanian characters, his sources and his work methods in "field-research" conditions in Chicago. Some real- |
|
|
|
|
|
|
|
|
|
|
life individuals-Lithuanian name-donors for the protagonists of The Jungle -are presented in this volume. Certain details of the turn-of-the-century Chicago depicted in The Jungle are also revealed-for example, the saloon where the actual Lithuanian wedding feast took place and its owner. This volume is of interest to American literary historians, sociolinguists, language historians, and those interested in the history of Lithuanian immigration to America and the immigrant experience in Chicago. |
|
|
|
|
|
| |