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Record Nr. |
UNINA9910151653403321 |
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Autore |
Sanders Ian <1968-> |
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Titolo |
Zoom! : the faster way to make your business idea happen / / Ian Sanders and David Sloly |
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Pubbl/distr/stampa |
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Harlow, England : , : Financial Times : , : Prentice Hall, , [2011] |
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©2011 |
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ISBN |
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1-283-73408-7 |
0-273-75568-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xviii, 155 p. ) : ill |
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Disciplina |
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Soggetti |
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New business enterprises |
Entrepreneurship |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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SHOUT OUTS THE BIRTH OF ZOOM WHY LISTEN TO US: The Authors on The Authors INTRODUCTION: Launching a business has just got quicker 1. CREATING YOUR EUREKA MOMENT: How to catch an idea 2. THE TROUBLE WITH TOO MUCH PLANNING: Why doing is more useful than planning 3. GETTING TO GRIPS WITH YOUR MISSION: Why you need to understand what s Driving You 4. SET A GOAL: Knowing where you want to go is the first step to getting there 5. LICENCE TO BE CURIOUS: How snooping about leads to business success 6. SHAPING YOUR IDEA: How to box up your business for your customers 7. IMAGINE IT! How to be a visionary 8. THINK LIKE A SPEEDBOAT: Lessons in Agility 9. EMBRACE BUSINESS DOING: The Power of getting stuff done 10. SALAMI STEPS: How to make your business happen slice by slice 11. TELLING YOUR STORY: Making your business stand out from the crowd 12. THINK LIKE A KID: Why you should keep it simple 13. THE POWER OF COLLABORATION: When two minds is better than one 14. MAGIC UMBRELLA: How to deal with challenges 15. LAUNCH IN BETA: What you can learn from a software company 16. YOUR LAUNCH DAY: Hell Yeah 17. CREATE A DASHBOARD: Adjusting your business for success AND THAT S A WRAP! ZOOM THINKING: A CHECKLIST INDEX |
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Sommario/riassunto |
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The contents of this book cover the trouble with too much planning, getting to grips with your mission, licence to be curious, think like a speedboat, embrace doing business, the power of collaboration, and much more. |
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