Sport analytics : a data-driven approach to sport business and management / / edited by Gil Fried and Ceyda Mumcu

• Record Nr.: UNINA9910150348303321
• Pubbl/distr/stampa: London ; ; New York : , : Routledge, , 2017
• ISBN: 9781315619088 (e-book); 9781138667129 (hbk.); 9781138667136 (pbk.)
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (xx, 256 p.) : ill
• Altri autori (Persone): FriedGil <1965->; MumcuCeyda
• Disciplina: 796.069
• Soggetti: Sports administration - Data processing; Sports administration - Statistical methods; Sports - Marketing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes webography.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Part I. Data 101 -- 1. An Introduction to Analytics and Data -- 2. The Data Ecosystem -- Part II. Analytics in functional areas -- 3. The Data Game: Analyzing our way to Better Sports Performance -- 4. Strategic Talent Management Analytics -- 5. Analytics in Sport Marketing -- 6. Analytics in Digital Marketing -- 7. Sport Finance by the Numbers -- 8. Sport Law by the Numbers -- 9. Manufacturing/Production Analytics -- 10. Event Management by the Numbers -- 11. Facility Management Analytics -- 12. Putting it All Together -- Index.
• Sommario/riassunto: The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research ; that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.