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Record Nr. |
UNINA9910150340503321 |
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Autore |
Blake James <1973-> |
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Titolo |
Television & the second screen : interactive TV in the age of social participation / / James Blake |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-138-91433-9 |
1-315-69090-X |
1-317-42850-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (203 pages) : illustrations |
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Disciplina |
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Soggetti |
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Interactive television - Great Britain |
Interactive television - Europe |
Television - Social aspects - Great Britain |
Television - Social aspects - Europe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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1. The evolution of interactive TV -- 2. Recasting the active audience -- 3. Entertaining the interactive user : play-along, voting and gossip -- 4. Participating in the news agenda -- 5. Factual television : reinventing the digital public space -- 6. Second screen as multi-platform transmedia storytelling -- 7. Monetising second screen gameplay -- 8. Advertising : "disruption is at a maximum!" -- 9. The future for social participation in TV. |
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Sommario/riassunto |
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Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen |
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content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift. |
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